Our co-founders, Justine Charmley and Taylor Ondrejca, sat down with the Ready To Drink podcast to talk about building SailWell: how it started, what's in every can, and why they chose to bet on themselves.
How SailWell started
Justine and Taylor have been friends for years, bonded by the same wellness goals and daily habits. They were always trading notes on what helped them feel their best, and always juggling a routine with too many steps. They were already committed to drinking water every day, so they asked a simple question: what if the routine came in one can?
SailWell is their answer: sparkling functional drinks they actually wanted to reach for, made for women in perimenopause.
Watch the full episode on YouTube →
Four blends, one for every part of your day
- Boost Energy + Focus: Orange Citrus, with 80mg of caffeine from green tea, rhodiola and L-theanine.
- Balance: White Peach Ginger, with magnesium, red maca root, ginger and ashwagandha to help you feel grounded.
- Glow: Pineapple Coconut, with collagen, hyaluronic acid, vitamin C and electrolytes to support skin.
- Calm: Black Cherry + Vanilla, our night blend, with magnesium, glycine and L-theanine for an end-of-day reset.
Betting on themselves
SailWell is self-funded. Rather than raise outside money this early, Justine and Taylor chose to back the brand themselves.
"Money comes and money goes, and if you're going to bet on something, why not bet on yourself?"
Justine Charmley, Co-Founder, SailWell
Building a brand-new category
There's no shelf set yet for drinks like SailWell, so a big part of the work is education. The founders talked about leading with real feedback from the women who drink SailWell, rather than industry assumptions, and being open about exactly what goes into each blend.
Watch the full conversation on YouTube, then find the blend that fits your day.